Aquaphor, the leading dermatologist-recommended brand for lip care, has just launched its highly anticipated Naturally Inspired Lip Repair Collection, formulated with 99% naturally derived ingredients. In response to growing consumer demand for natural and effective personal care products, Aquaphor’s new line features two Lip Repair Sticks—one with aloe vera and another with coconut oil—designed to keep lips soft, hydrated, and protected.
Naturally Derived, Expertly Formulated
The Naturally Inspired Lip Repair Collection is crafted to meet the needs of consumers looking for lip care that balances natural ingredients with proven effectiveness. Market research shows that 42% of consumers prefer products made with naturally sourced ingredients. Aquaphor tapped into this demand by introducing formulas that provide the moisture and relief people seek in their lip care routines.
The collection features two products:
Naturally Inspired Lip Repair Stick with Coconut Oil: Provides long-lasting moisture and is ideal for sensitive lips.
Naturally Inspired Lip Repair Stick with Aloe Vera: Soothes dry, chapped lips with immediate hydration.
Patricia Popowich, Aquaphor Brand Director at Beiersdorf, highlights the brand’s commitment to understanding consumer preferences, particularly among Gen Z and Millennial customers. “We conducted extensive research to understand consumer preference towards naturally derived ingredients. Aloe Vera and Coconut Oil came out on top. This line delivers moisturization and soothing properties with an application experience our young consumers will love.”
Expanding the Aquaphor Lip Care Family
The new collection joins Aquaphor’s trusted lip care lineup, which includes the Aquaphor Lip Repair Stick and Aquaphor Lip Protectant + Sunscreen. Whether you need relief from severely dry lips or sun protection, Aquaphor has a product for every lip care need.
Where to Find It
The Aquaphor Lip Repair Naturally Inspired Collection is available now at major retailers such as CVS, Amazon, Target, and Walmart. Can’t wait to give these a try! Will you give these a try?