Ladies, mark your calendars: April 16, 2026, Ulta Beauty World is heading to Orlando! And let me tell you — you’re going to want to be ready. If this year taught me anything, it’s that this event is no joke (in the best way possible).
First things first: bring a roller suitcase. Trust me, you will leave with bags on top of bags filled with products. Samples and full sizes — it’s basically beauty heaven. I saw girls struggling with tiny tote bags, and yeah… they regretted it by noon. (I’m that girl shhhhh) Roller bag = lifesaver.
Come camera ready!
There are photo opportunities everywhere — cute booths, games, color-matching stations, you name it. Plus, you never know when you might run into.
Dress smart:
Pick something comfortable but cute. You’ll be on your feet all day, walking booth to booth, talking to brand reps, and testing out products. Comfy shoes are a must if you want to survive the full day without feeling like you ran a marathon.
About the lines:
The only two lines that was a little crazy was the badge pickup line and Polite Society— but honestly, it moved fast and it was 100% worth it. Once you’re inside, the energy is amazing. Everyone is excited, brands are showing love, and the setup is so well-organized.
My personal experience:
I went with my twin sister (shoutout to her for keeping me motivated!) and let me tell you — you need a buddy. It’s a lot at once: new brands, new products, bright lights, games, giveaways… it’s easy to get overwhelmed. And that’s okay! Just breathe, pace yourself, and remember why you’re there: to have fun, explore, and get introduced to new favorites.
Booth moments that really stood out to me:
- Rael: Their booth left such a mark on me. The conversation was so real, and the team was super engaging. My sister actually loves their products already, so it made it even more special. The person I spoke to really took their time, walking me through each product step-by-step and explaining how to use them. It felt personal, not rushed — and I appreciated that so much.
- Divi: I loved learning about their postpartum hair products! As a mom, that hit close to home. They had great energy and made it easy to see why so many people are obsessed with their brand.
- Urban Decay: Probably one of the best booth experiences I had! I met this cool mom who works for the brand, and she took the time to walk me through their new line and even did a demo for me. We vibed instantly — it felt like talking to a friend, not just a rep.
- Pattern Beauty: The vibe was so chill and welcoming. I could have stayed there all day, just soaking it all in. They made you feel like you were already part of their world.
And honestly, the list goes on and on. I loved the real interaction at so many booths. It made the day even more special.
Keeping it real:
While 99% of the people were super sweet and welcoming, I had a not-so-great moment at the CÉCRED booth (Beyoncé’s haircare line — and y’all know I love Bey, H-town forever). Sadly, the brand ambassadors weren’t very welcoming. It happens — not every booth is going to give you that same energy. Also, when I visited the Polite Society booth, they had already run out of darker shades for foundation, which was a little disappointing. It would’ve been nice to get color-matched and find my shade on the spot. But overall, the experience was so positive that it didn’t even ruin my day.
Highlights:
- Met some influencers that follow me and vs verse on Instagram
- Took tons of photos and cute GIFs
- Played fun games and won prizes
- Got color-matched at multiple booths
- Learned about upcoming product launches
- Made memories I’ll never forget
And guess what? I’m already planning to go again next year.
If you’ve thinking about going to the Ulta Beauty World. You should come.
So, see you in Orlando, April 16, 2026! And don’t forget the roller bag — future you will thank you.
Here are some images from Ulta Beauty World. I’ll be uploading some videos later.
